Veronica Urquieta

V has always had a competitive spirit ever since she can remember. She played basketball, was a cheerleader, and was involved in floor gymnastics growing up and throughout high school. She graduated from Texas State University - San Marcos in 2008 with a BBA in Marketing and during that time, to blow off steam from studying, found a love for lifting and HIIT workouts. In 2009 she did her first CrossFit class, got her bum handed to her, and was hooked! She received her CrossFit Level 1 certification and began coaching in 2011. Bringing out her competitive spirit, she qualified and competed in the Reebok South Central CrossFit Regionals team division that same year alongside some old CrossFit greats like Lindsey Smith, Candice Ruiz, and Carey Kepler just to name a few. In 2014 she took part in the Gym Jones Functional Fitness certification course with Bobby Maximus himself and in 2015 she began personal training in addition to coaching CrossFit. V’s passion for fitness, wellness, and improving the lives and health of others has been ongoing now for over 15 years, with the realization almost immediately after finishing that first wod all that time ago. The camaraderie, the competition, and the connection to a sport that drives others to be the best version of themselves is what keeps the passion alive. V enjoys motivating others to achieve fitness feats they never thought possible. She is proud to be part of The Tribe fam and share that love of health and wellness with our members.

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